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Red Door Agency


Daniel Barci



Artistic Leader

The Heineken F1 Senna Tribute São Paulo was an event open to the public with racing car performances (Formula 1), artistic performances, musical performances and entertainment, which allowed the public to experience the roar of engines, rolling burnouts and experience an fantastic atmosphere.

After successes bringing the excitement of F1 in cities like Shanghai, Chicago and Los Angeles, the event landed in São Paulo through Heineken for a great tribute to the idol Ayrton Senna in partnership with Instituto Ayrton Senna.

It was an amazing party, in which we relived so many of the joys that Ayrton gave us.

Emerson Fittipaldi - Racing driver
Two-time Formula 1 champion


Senna is a milestone in the lives of Brazilians who have experienced not only their victories, but their passion and legacy. The event wanted to bring its purpose to life. More than memory and history, Senna is still contemporary. Your transforming potential has to do with your human essence.

It was an unforgettable moment, maybe one of the most touching in a long time.

Bianca Senna - Branding Director
Ayrton Senna Institute

Ayrton Senna transcend the limits of motorsport.

Like every hero, ours also inspired tributes of all kinds, from songs to coins with their faces printed, from graffiti to Doodle, from samba to the TV series. Ayrton Senna transcend the limits of motorsport, reaching everywhere, in all people, in all tribes, and even today it is an icon remembered all over the world.


Heineken, with the support of the Ayrton Senna Institute, celebrated the 25th anniversary of its legacy, in its hometown, and and recalled the emotions of Sunday mornings.

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